Apr 06, 2016 · Louis Vuitton at present operates in around 50 countries with more than 460 stores worldwide. Business Objectives Louis Vuitton is run by a company named Louis Vuitton Moet Hennessy (LVMH) which is a French Multinational luxury goods conglomerate formed in 1987 after the merger of Louis Vuitton with Moet Hennessy which is a cognac manufacturer.
headquarters in Paris, France and was formed following merger of Fashion house Louis Vuitton and Moët Hennessy. Though the company does not provide a vision statement, a look at its mission statement is a representation of its more than 60 luxury brands under LVMH
Louis Vuitton Malletier, commonly known as Louis Vuitton (French pronunciation: [lwi vɥitɔ̃]) or shortened to LV, is a French fashion house and luxury goods company founded in 1854 by Louis Vuitton. The label's LV monogram appears on most of its products, ranging from louis vuitton company mission statement luxury trunks and leather goods to ready-to-wear, shoes, watches, jewelry, accessories, sunglasses and books.
The brand of Louis Vuitton concerns reliability, quality, style, innovation and authenticity. The LV brand symbol sharply defines the brand identity by mining the company history and designed to express that. Mission Statement of LV is “Louis Vuitton must continue …
Apr 19, 2020 · Marketing Mix of Louis Vuitton analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Louis Vuitton marketing strategy. As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. which have helped the brand grow.
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