Jan 05, 2018 · Louis Vuitton, B+. Following Gucci, the French luxury powerhouse Louis Vuitton has opened a Chinese DTC e-commerce website in July this year. The new platform is currently available in 12 cities in China, including Beijing, Guangzhou and Shanghai, allowing customers to purchase items and make payments via UnionPay, Alipay and WeChat pay.
Reading Time: 4 minutes As a luxury or fashion brand you need to take action to stand out in a crowded and competitive market. Putting effort into your marketing strategy and thinking of creative ways to increase your sales, providing excellent customer experience at the same time, is a challenge for any brand on the market.
What makes luxury brands different. The tricky part about what makes a luxury brand different from other brands is that it ties directly back to the definition. We’ve already discussed that the definition of a luxury brand changes from market to market. In the realm of consumer goods, what separates Louis Vuitton from Walmart is obvious.
Louis Vuitton brand strategy / positioning case study If you want to get access to Louis Vuitton brand strategy analysis including brand essence, brand values, brand character, brand archetype and expert commentary register or log in.
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